There’s a stigma wrapped around selling that it has to feel tricky with lies, deceit, or ill intent. In this month’s Edge, we take a look at three titles that dissect the art of selling with stories, while keeping ethics intact. In It Goes Without Selling, author Dr. Eyal Matan explains how to tap into the subconscious to lead your potential prospects. Author Philipp Humm in, The StorySelling Method, breaks down the craft of different stories so you can always keep the right ones on hand. Lastly, in The Persuasion Story Code, author David Garfinkel explains the subtle but powerful differences between a typical story and what he calls $tories.
Ask anyone in business what they think of sales, and you’re likely to receive a strong reaction. For some, selling is the life blood of a successful business, a thrilling adventure into the mind of customers as you seek to outmaneuver the competition and conquer your market. For others, sales may as well be a […]
How you talk to your clients and customers can either make or break a sale. Salespeople are constantly looking for new ways to approach selling and how to communicate more effectively. In this issue of Executive Edge, you will learn the power of having a conversation with your clients, rather than trying to sell them. […]
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