The Art of Persuasion Storytelling

There’s a stigma wrapped around selling that it has to feel tricky with lies, deceit, or ill intent. In this month’s Edge, we take a look at three titles that dissect the art of selling with stories, while keeping ethics intact. In It Goes Without Selling, author Dr. Eyal Matan explains how to tap into the subconscious to lead your potential prospects. Author Philipp Humm in, The StorySelling Method, breaks down the craft of different stories so you can always keep the right ones on hand. Lastly, in The Persuasion Story Code, author David Garfinkel explains the subtle but powerful differences between a typical story and what he calls $tories.