How to Compete for Buyers


Vying for potential buyers’ attention has gotten more complex with 24/7 technology and increasing customer empowerment. The pace is faster too, which necessitates some nimble footwork in the sales arena, but ironically the sales process itself has had to slow down to assure prospects there is time to listen and understand their needs and provide workable solutions. This issue of Executive Edge explores how to ask the right questions, negotiate to find solutions, and how to advance the sale despite objections. Much of the power seems to rest with the relationship. It’s an important time to know as much as you can about how to compete for buyers.

Back to all
Similar The Edges
  • Love It or Hate It, Selling Matters

    Ask anyone in business what they think of sales, and you’re likely to receive a strong reaction. For some, selling is the life blood of a successful business, a thrilling adventure into the mind of customers as you seek to outmaneuver the competition and conquer your market. For others, sales may as well be a […]

  • Stop Selling, Start More Conversations

    How you talk to your clients and customers can either make or break a sale. Salespeople are constantly looking for new ways to approach selling and how to communicate more effectively. In this issue of Executive Edge, you will learn the power of having a conversation with your clients, rather than trying to sell them. […]