The Edge

Our professional development newsletter will enhance your current business skills, and help you learn new ones.

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The Art of Persuasion Storytelling

7min

There’s a stigma wrapped around selling that it has to feel tricky with lies, deceit, or ill intent. In this month’s Edge, we take a look at three titles that dissect the art of selling with stories, while keeping ethics intact. In It Goes Without Selling, author Dr. Eyal Matan explains how to tap into […]
Use Stories & Examples to Engage Others

When you tell a story that resonates with others emotionally, you will earn their trust and their attention. In this Executive Edge we look at the ways that stories and examples can connect you to an audience of one or many. Topics include choosing individuals to personify lessons, instilling values through a story, transforming communication […]
Story as a Tool for Action

It has been demonstrated that people tend to remember information best if it is delivered within a story. It follows, then, that story provides one of the best ways to communicate your idea or your message to audiences of any size. In this Executive Edge, the focus is on story –– using story to drive […]
Learn the Art of Storytelling

Many of today’s top business leaders have arrived at the highest levels of their companies in part because they are talented communicators. Speaking confidently and effectively to an audience is a critical professional skill to master at any level, and good storytelling has become recognized as a key component. This Executive Edge looks at how […]

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