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Story as a Tool for Action

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Description

It has been demonstrated that people tend to remember information best if it is delivered within a story. It follows, then, that story provides one of the best ways to communicate your idea or your message to audiences of any size. In this Executive Edge, the focus is on story –– using story to drive strategy, create trust and energize your audience to take action. With the power of a good story, the story you tell and its intended effect can ripple far beyond the faces in front of you, making it essential that you learn to use story as a tool for action.

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