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Many of today’s top business leaders have arrived at the highest levels of their companies in part because they are talented communicators. Speaking confidently and effectively to an audience is a critical professional skill to master at any level, and good storytelling has become recognized as a key component. This Executive Edge looks at how stories can help connect people to what’s important, how they can reinforce a strong point, and how they can be used to facilitate change in people’s behavior. Stories create power, so it’s important to learn the art of storytelling.

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