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When you tell a story that resonates with others emotionally, you will earn their trust and their attention. In this Executive Edge we look at the ways that stories and examples can connect you to an audience of one or many. Topics include choosing individuals to personify lessons, instilling values through a story, transforming communication by example, and framing a metaphor to teach a valuable lesson. You’ll quickly see how effective it can be to use stories & examples to engage others.

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