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The Edge
Our professional development newsletter will enhance your current business skills, and help you learn new ones.
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- 3 Accountability
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Displaying all 4 edge resources
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Love It or Hate It, Selling Matters
7min
Ask anyone in business what they think of sales, and you’re likely to receive a strong reaction. For some, selling is the life blood of a successful business, a thrilling adventure into the mind of customers as you seek to outmaneuver the competition and conquer your market. For others, sales may as well be a […]
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Stop Selling, Start More Conversations
How you talk to your clients and customers can either make or break a sale. Salespeople are constantly looking for new ways to approach selling and how to communicate more effectively. In this issue of Executive Edge, you will learn the power of having a conversation with your clients, rather than trying to sell them. […]
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How to Compete for Buyers
Vying for potential buyers’ attention has gotten more complex with 24/7 technology and increasing customer empowerment. The pace is faster too, which necessitates some nimble footwork in the sales arena, but ironically the sales process itself has had to slow down to assure prospects there is time to listen and understand their needs and provide […]
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How to Sharpen Your Sales Approach
This issue of Executive Edge embraces key strategies that can help salespeople become more effective at winning the confidence of prospects at the very first point of contact and beyond. For up-to-date advice, this issue includes interview excerpts that discuss how to approach a change-resistant prospect and what today’s sales students are being taught in […]
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