How to Sharpen Your Sales Approach

Description

This issue of Executive Edge embraces key strategies that can help salespeople become more effective at winning the confidence of prospects at the very first point of contact and beyond. For up-to-date advice, this issue includes interview excerpts that discuss how to approach a change-resistant prospect and what today’s sales students are being taught in order to sell in a complex future. A critical skill to winning sales in this competitive environment is to sharpen your sales approach.

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