The Edge

Our professional development newsletter will enhance your current business skills, and help you learn new ones.

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Why Buyers Buy

Today’s buyers want sellers to offer them unique attention, expertise and service. Successful companies spend time figuring out the best ways to reach buyers and developing content with their perspectives in mind. This Executive Edge looks at how today’s buyers are thinking about and choosing products and services. Filled with helpful insight that can be […]
How to Protect Your Brand

How do you get consumers excited about your brand and earn their loyalty? You have to make your brand irresistible, and it needs to be unique, authentic and talkable. You must know how to keep up your brand’s strength and fulfill its promises. Ultimately, it is up to every employee to build, protect and represent […]
Develop a Communication Strategy for Branding

Gaining awareness for your products and services is one of the first steps in the sales process. To promote your brand, it is essential to develop a strong communication strategy. In this issue of Executive Edge, we look at how to develop a communication strategy that will effectively build your brand. Topics include embrace social marketing, […]
Give Customers What They Need

To consistently improve their position and products in the market, businesses need to listen to what customers have to say and focus on process more than on results. This issue of The Edge looks into determining your business’s ideal position in the market by knowing who you are and what you bring to the market, […]

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