The Human Sales Factor

The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal
# 10min reading / 15min listening time
About the summary

Because he’s a businessman, Lance Tyson’s The Human Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal is a concentration of insights for anyone who wants to learn the skill of selling anything. This book will change the way you sell and connect with your clients — not through fake gimmicks to trick people into believing something you don’t believe in yourself, but through a curation of the enthusiasm, credibility, and reason you already possess for a product or service you’re passionate about.

In This Summary, You Will Learn:

  • How to become an effective salesperson and influence people.
  • The basics of making people see things from your perspective and helping them take a desirable action.
  • How to persuasively and effectively communicate your message to potential clients.
  • That the Human Sales Factor applies to every aspect of our lives, not just business.
Buy the book at Amazon

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