MENU
Subscribe Sign in

Extreme Trust

Honesty as a Competitive Advantage
By Don Peppers, Martha Rogers
Read Listen
About the Summary

In the age of the internet, every action an organization takes can be exposed and critiqued in real time. Don Peppers and Martha Rogers, Ph.D., the authors of Extreme Trust, argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively, before they have a chance to spread negative buzz — even if that requires spending extra money in the short run to preserve your reputation and customer relationships in the long run.

Management Customer Relations Trust & Transparency
Buy the book at Amazon

More Summaries

Add to bookshelf

Select a shelf to add "Extreme Trust"

Create new shelf
Cancel
Create a new shelf

After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.

Cancel