Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
10min reading time
/
16min listening time
About the Summary
How would your business perform if it didn’t have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.
More Summaries
-
Peak Performance
Jon R. Katzenbach
-
Why Some Companies Emerge Stronger and Better from a Crisis
Ian I. Mitroff
-
The Next Global Stage
Kenichi Ohmae
-
Bring Your Human to Work
Erica Keswin
-
Committed Teams
Madeline Boyer,
Derek Newberry,
Mario Moussa
-
Building Corporate Soul
Ralf Specht