Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant
By Renée Mauborgne, W. Chan Kim
# 10min reading time / 16min listening time
About the Summary

How would your business perform if it didn’t have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.

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