Mastering the New Marketing Mindset for Tomorrow's Consumers
About the Summary
Quantum Marketing is for all businesspeople who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
In This Summary You’ll Learn:
- To reset the mission of marketing in the Fifth Paradigm.
- To mobilize data and technology through Quantum Marketing.
- To embrace brand karma and operate ethically.
- The key features of a Quantum CEO.
- From Individual to Empire Laura Bull
- Getting to Aha! Darshan Mehta
- How Customers Think Gerald (Jerry) Zaltman
- Shopper Marketing Markus Ståhlberg, Ville Maila
- Customer Winback Jill Griffin, Michael W. Lowenstein
- Loyalty Myths Henri Wallard, Timothy Keiningham, Lerzan Aksoy, Terry Vavra