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    Outside Innovation

    Outside Innovation

    Outside Innovation

    How Your Customers Will Co-Design Your Company's Future

    by Patricia Seybold

    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

    What You'll Learn

    • The keys to unleashing customer innovation.
    • The roles that you should enlist your customers to play in your organization.
    • How to begin building a customer-centric culture in your organization.
    • The benefits of promoting and leveraging open source development.
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