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    Innovation X

    Innovation X

    Innovation X

    Why a Company’s Toughest Problems Are Its Greatest Advantage

    by Adam Richardson

    The word innovation is one of the most widely used — and misunderstood — terms in business. What used to be a means to create a successful enterprise, improve the lives of customers, and make the world a better place has been distorted to become an end in itself — usually nebulous in definition and almost always immeasurable. Clearly, innovation is broken. But innovation is not the problem. The problem is the problem — and the solution. Innovation X defines a new class of business problems — X-Problems — tough new challenges that thwart conventional planning but present massive innovation opportunities.

    What You'll Learn

    • How to create innovation strategies that will work in dynamic markets.
    • How to use a simple but powerful framework to harness customer insights and open new advantages.
    • How to integrate systems of products, online experiences and services to stay nimble in a fast-moving environment.
    • New tactical methods that can help organizations face emerging business challenges.
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