Leadership That Liberates Creativity

In this Soundview Live webinar, Leadership That Liberates Creativity, Lina M. Echeverría draws upon her considerable experience at Corning Inc. to show you how to become an idea agent — a catalyst for releasing your people’s creativity.

Containing practical methods for pulling strong-minded, visionary individuals together to solve incredibly complex problems, this webinar reveals seven proven principles to help you nurture — and follow through on — innovation.

Available: audio recording, video recording, summary of the book, Idea Agent

About the Speaker
Lina M. Echeverría

Lina Echeverria spent twenty-five years inspiring creativity and accelerating innovation at Corning Incorporated, one of America’s leading technology companies. She has done the hardest and most urgent kind of job in the world of business—managing creative researchers and scientists to find and develop new technologies and new products that help consumers, while driving the business of one of the world’s most renowned Fortune 500 technology companies.

She created an environment where scientists were both creative and productive, where teams balanced the ability to explore the edges of possibility, while also delivering critical new technology on time and on budget. Lina was known not just for her ability to effectively lead and manage (and keep happy) creative scientists, she was known for her ability to teach those skills to other leaders.

During her career, she managed teams and led organizations both in Corning, NY, and in Fontainebleau, France. Echeverria began challenging convention early, as a student in her native Colombia. She was the first woman to seek admission to and graduate with a degree in engineering geology from the Universidad Nacional de Colombia at Medellin, opening the door to a new field for a generation of women in a school considered the most rigorous in the country in the area of engineering. She went on to earn a PhD in geology at Stanford, and then on as a postdoctoral fellow at the Carnegie Institution and a researcher at the Max Planck Institüt in Germany, conducting field research on the island of Gorgona, site of Colombia’s highest security prison.

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