Leadership

Crafting Business Narratives That Captivate, Convince and Inspire

1hr 01min

Over the last decade, storytelling has become one of the most rapidly growing tools used by business managers and executives. Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership.

In this Soundview Live webinar, Crafting Business Narratives That Captivate, Convince and Inspire, Paul Smith gives examples of ready-to-use stories for some of the toughest challenges leaders face, and provides a how-to guide for listeners to craft their own. This practical event gives listeners the guidance they need to deliver stories to stunning effect.

About the Speaker
Paul Smith

Paul Smith is a popular keynote speaker and corporate trainer in leadership and storytelling techniques, a former executive and 20-year veteran of The Procter & Gamble Company and the author of three books.

In his 20 years with Procter & Gamble, Paul held leadership positions in both research and finance functions, and most recently served as director of consumer and communications research. Prior to P & G, Paul was a consultant for Arthur Andersen & Company. Paul holds a bachelor’s degree in economics, and an MBA from the Wharton School at the University of Pennsylvania.

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