Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly… or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it.

In this Soundview Live webinar, 6 Simple Rules for Winning in the Age of Excess Everything, Matthew May shares compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today. He presents six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens.

Available: audio recording, slides

About the Speaker
Matthew May

Matthew May is an innovation strategist, which basically means he get paid to help people “think different.” Matthew spent 8 years as a fully-retained creative advisor to Toyota, an experience which enabled him to write a book about their innovative methods and launch a speaking career. He has written five books, the latest being Winning the Brain Game. Matthew holds an MBA in Organizational Design from The Wharton School (1985) and a BA in Social & Behavioral Science from Johns Hopkins University (1981). He received his training in Design Thinking from the Stanford d school (2010). Winning the New Yorker cartoon caption contest, though, is his fondest achievement.

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