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When a company commits to the pursuit of perfection, it sets a goal for everyone in the company and stimulates increased performance, higher productivity and ultimately higher profits. In this Executive Edge the focus is on quality –– how to drive it, how to incorporate it into a company’s culture, how to present it to consumers, and how it stacks up against convenience. Are you beating your competitors on convenience or quality? As companies fine-tune their purpose with changing times, there is definite advantage in seeing the merits of quality.

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