Find Your Company’s Differentiator

# 9min

This Executive Edge will encourage you, as a leader, to evaluate what defines your company and consider whether there is an opportunity to unlock new value to sharpen a greater competitive edge. Topics include: mash up ideas to invent powerful new combinations, achieve adaptive innovation, change a business’s frame of reference, start something new, and provide customers with differentiated value. To compete well, it is key to find your company’s differentiator.

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