Today’s companies are part of a faced-paced competitive environment, which means looking for the next great product or service must always be on the agenda. A great product idea begins as a flash of inspiration. This issue of Executive Edge looks at generating an idea, designing it within a carefully tended culture of innovation, unleashing the assistance of customer innovation, developing the product to be reliable and meet expectations, and then getting it out to the public in good time and within budget. Not all of the answers are here, but many of the experts are. This issue can help you discover your next great product.
Organizations that do not encourage experimentation may lose creative people and/or opportunities to achieve innovative breakthroughs. This Executive Edge presents insights into conditions for innovation, how an innovator thinks, the benefits of experimental innovation, and the value of building cross-disciplinary innovation teams. To sharpen a company’s competitive edge, it is wise for leaders to develop […]
Success today depends on an organization’s ability to outdistance the competition in capturing consumers’ unmet needs and filling them with exciting new benefits. This Executive Edge identifies different approaches that can inspire successful innovation efforts. Topics include operational innovation, co-innovation, customer backward innovation and experimental innovation. With a basic understanding of these, you’ll be able […]
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