Discover Your Next Great Product


Today’s companies are part of a faced-paced competitive environment, which means looking for the next great product or service must always be on the agenda. A great product idea begins as a flash of inspiration. This issue of Executive Edge looks at generating an idea, designing it within a carefully tended culture of innovation, unleashing the assistance of customer innovation, developing the product to be reliable and meet expectations, and then getting it out to the public in good time and within budget. Not all of the answers are here, but many of the experts are. This issue can help you discover your next great product.

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