Success today depends on an organization’s ability to outdistance the competition in capturing consumers’ unmet needs and filling them with exciting new benefits. This Executive Edge identifies different approaches that can inspire successful innovation efforts. Topics include operational innovation, co-innovation, customer backward innovation and experimental innovation. With a basic understanding of these, you’ll be able to rethink and rewrite your rules of innovation.
Organizations that do not encourage experimentation may lose creative people and/or opportunities to achieve innovative breakthroughs. This Executive Edge presents insights into conditions for innovation, how an innovator thinks, the benefits of experimental innovation, and the value of building cross-disciplinary innovation teams. To sharpen a company’s competitive edge, it is wise for leaders to develop […]
Today’s companies are part of a faced-paced competitive environment, which means looking for the next great product or service must always be on the agenda. A great product idea begins as a flash of inspiration. This issue of Executive Edge looks at generating an idea, designing it within a carefully tended culture of innovation, unleashing […]
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