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Creativity can give a business a competitive edge because it involves individuals having the ability to visualize things in totally different or better ways. A company’s future and profitability rely on its ability to innovate and innovation depends on creativity. With this in mind, this Executive Edge looks at ways to nurture creativity within your workforce and integrate it within the culture of your company. Managers who seek to know how to create the right environment for optimum creativity will benefit by learning how to clear a path for creativity.

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