Stories of Failure to Inspire Success

March 11, 2022

Building a business based on innovation is a perilous endeavor, and failures big and small are always around the corner. In Anticipate Failure, Lak Ananth—CEO of global venture capital firm Next47—describes the most common patterns of failure in innovation. He analyzes organizational failures, helping readers to understand root causes, and provides insights and coaching that will enable readers not just to avoid failure but to anticipate and work through it in order to achieve success.

2022 Best Book Badge

Anticipate Failure is not a “do-these-things-and-you-will-succeed” prescriptive kind of business book. Instead, it is a coach and trusted companion that will help any business founder, executive, and manager get through some of the most difficult challenges they will face when they embark on innovation and building a new business.

Based on interviews with some of today’s most successful founders and executives, Anticipate Failure also contains riveting stories of high-profile failures in innovation. Read it, and then put the lessons you learn to work in your own business.

In the Soundview Summary of Anticipate Failure, you will learn:

  • Why first movers and great ideas don’t always win.
  • The seven most common patterns of failure and how to avoid them.
  • Fascinating stories of companies that failed and others that succeeded by anticipating, avoiding, or working through failure.


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