12 Lessons for Building a World-Renowned Brand

January 15, 2021

For entrepreneurs fighting for survival and leaders in growing businesses facing critical strategic decisions, competition is always fierce, and the future is never certain. Throughout all the chaos and the noise, you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed.

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Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father, William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion, with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business.

In Around the Corner to Around the World, Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story, to guide you to your own success. Let Rosenberg’s compelling story inspire you to create your own.

In this Soundview Summary of Around the Corner to Around the World, you will learn:

  • The dramatic story behind the rise of one of the world’s iconic brands and one of the most successful CEO runs in modern business history.
  • The characteristics of a successful company through all phases of growth.
  • Twelve key lessons offering critical insights for business leaders and managers.


Soundview subscribers get quick-read/quick-listen summaries of the key concepts in best-selling business books (like Around the Corner to Around the World) delivered to them every week! Take your career to new heights by staying up-to-date with the trends and ideas affecting business leaders around the globe.