Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Rethink
A Business Manifesto for Cutting Costs and Boosting Innovation
About the Summary
It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.
More Summaries
-
The Live Enterprise
Jeff Kavanaugh,
Rafee Tarafdar
-
Groundswell
Josh Bernoff,
Charlene Li
-
The Personal MBA
Josh Kaufman
-
The Fearless Front Line
Ray Attiyah
-
The Invisible Spotlight
Craig Wasserman,
Doug Katz
-
Making Diversity Work
Sondra Thiederman