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Outmarket the Competition
Advanced Marketing Tactics to Drive Growth and Profitability
15min reading time
/
27min listening time
About the Summary
Editor’s Note: Whether you’re refining your acquisition tactics or seeking to boost retention and upsell efforts, this is an essential read for marketers aiming to drive sustainable success in a complex, competitive landscape.
The sales plateau problem already has a solution. The strategies and tools exist, in our textbooks and the marketplace. These solutions may be advanced, they may be complex, but they are accessible to e-coms and traditional businesses alike. All that’s needed is a system for unifying them – a system that is outlined in Outmarket the Competition: Advanced Marketing Tactics to Drive Growth. The “Five-Tactic Marketing Framework” synthesizes Brand and Performance Marketing, The Lifetime Value Framework, Understanding Your Customer, Integrated Campaigns, and Artificial Intelligence (AI).
In this Executive Book Summary®:
- Balance brand and performance marketing to drive both results and growth.
- Use the Lifetime Value Framework to align your marketing spend with profitability.
- Prioritize customer research and segmentation to deliver targeted, effective marketing.
- Build integrated, multi-channel campaigns to engage customers across their entire journey.
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