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Noah Kagan believes he has a plan for helping people create hugely successful businesses in a short amount of time. He believes these businesses are best started right away, without delay. Otherwise people can waste time overthinking plans which decrease the likelihood that a would-be entrepreneur will ever actually launch their business. His aim in his book, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours, is to help overcome these hurdles and launch people on their way to business success. His book walks his readers through idea generation, quick idea testing, the initial launch, and the acquisition of paying customers.
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