Impossible to Ignore

Creating Memorable Content to Influence Decisions
# 15min reading time / 19min listening time
About the Summary

Many experts have offered techniques on how to improve your own memory but not how to influence other people’s memory – and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, Ph.D., reveals how to avoid the hazards of random recall and deliver just the right amount of content. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

In This Summary, You Will Learn:

  • How to view memory from the angle of the future.
  • How to use 3 key steps to influence memory and decisions.
  • How to create distinct, repeatable messages that your customers won’t forget.
  • How to differentiate between expectation and anticipation and why it matters for memorable content.
  • How to retrieve memories through narrative techniques.
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