About the Summary

In Extraordinary Influence, Tim Irwin reveals that the methods used in most organizations to provide feedback to employees, such as performance appraisal or multi-rater feedback systems, tend to engage a natural “negativity bias.” Instead, brain science has discovered that affirmation sets in motion huge changes in the brain associated with well-being and higher performance. Using this discovery, Irwin offers a compelling new approach to align workers with an organization’s mission, strategy and goals.

In This Summary You’ll Learn:

  • Research showing that affirmation works better than constructive criticism.
  • How to use Words of Life to strengthen people’s core.
  • The meaning of Alliance Feedback and how to use it most effectively.
  • To motivate high-potential people and reinvent performance feedback.
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