Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
The Prime Solution
Close the Value Gap, Increase Margins, and Win the Complex Sale
15min reading time
/
25min listening time
About the Summary
According to sales expert Jeff Thull, to succeed in value creation, you must have technical expertise in service and support, you must know how to sell your wares to needy customers, and you must be able to position your company as a “sole source” to customers over time. These are the essential tenets of The Prime Solution: a detailed explanation of how businesses can close the value gap that separates the value that is promised to customers from the actual value achieved.
More Summaries
-
Mastering the Complex Sale
Jeff Thull
-
Exceptional Selling
Jeff Thull
-
The Challenger Sale
Brent Adamson,
Matthew Dixon
-
The Art of Selling Your Business
John Warrillow
-
Radical Integrity
James Jacobi
-
Listen to Sell
Mike Esterday,
Derek Roberts