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    Quantum Marketing

    Quantum Marketing

    Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    by Raja Rajamannar

    30-Best Selection Our editors have chosen this book as one of the 30 best business books of the year.

    Quantum Marketing is for all businesspeople who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

    In This Summary You'll Learn:

    • To reset the mission of marketing in the Fifth Paradigm.
    • To mobilize data and technology through Quantum Marketing.
    • To embrace brand karma and operate ethically.
    • The key features of a Quantum CEO.
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