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    The Art of Changing Hearts, Minds and Actions

    by Guy Kawasaki

    Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships, converts hostility into civility and changes skeptics into believers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss.

    What You'll Learn

    In this summary of Enchantment, you will learn:

    • How enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts.
    • How to overcome other people's entrenched habits.
    • How to convince people to dream the same dream that you do.
    • How enchantment is possible for all of us.
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