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Marketing
How to Change Hearts, Minds and Actions
In this Soundview Live webinar, Guy Kawasaki digs into the question of how we can influence others without moral compromise — what he calls "Enchantment". He lays a foundation by discussing the pillars of enchantment: likability, trustworthiness and a great cause.
In addition, you’ll learn how to make enchantment work for you in your new business venture, existing company or cause, whether making a presentation or speech, raising capital, or simply building a strong team.
The audio recording, video recording, slides and the summary of Enchantment will be available to listen to or download from your Online Library immediately after check-out.
About the Speaker
Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, and brand ambassador of Mercedes-Benz. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.