Doing Business in the Age of Turbulence

Turbulence is the new normal business condition.  In this Soundview Live webinar, John Caslione and Philip Kotler, co-authors of Chaotics, presents business leaders with a new system for insuring against risk, taking advantage of uncertainty, and navigating through turbulence rather than being caught up in it.

Caslione offers a fresh strategic framework for managing both vulnerability and opportunity, continually, while coping with routine instability.  During the Q&A time, he is be joined by Philip Kotler.

The MP3 recording and slides from this event as well as the book summary of Chaotics will be available to listen to or download from your Online Library immediately after check-out.

About the Speaker
Philip Kotler

Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is known for popularizing the definition of marketing mix. Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.

John Caslione

John A. Caslione is the founder and President & CEO of GCS Business Capital LLC (GCS). Founded in 2005, GCS is a mergers and acquisitions (M&A) advisor to US, European, Chinese and other Asian middle market companies seeking to globalize their businesses through mergers, acquisitions and strategic equity joint ventures.

Prior to his founding of GCS, Mr. Caslione founded (1991) and served as President and CEO of Andrew-Ward International, Inc., an international management consulting firm assisting U.S. and Europe firms to develop global account programs, and global marketing, sales and distribution channel strategies. Mr. Caslione has personally executed business development strategies in 87 countries on six continents including the U.S., Europe, China, India, Russia and CIS, Central Asia, the Middle East, Australia, Southeast Asia, South America and Africa for many companies, including ABB, Becton-Dickenson Biosciences, Caltex Lubricants, ExxonMobil Chemical Films, GE, Hewlett-Packard, Johnson & Johnson, IBM, Philips N.V., RJ Reynolds Nabisco, Sandoz, and many more large and middle market firms.

Mr. Caslione has serves as director and/or advisor for companies in the U.S., Europe and China, to assist companies of all sizes (including a special focus on medium market enterprises) to globalize their business, with a special focus on U.S., European, Chinese and other Asian firms.

Mr. Caslione is highly sought after as an expert on the new global economy and global business development and speaks in many globally influential business forums. Mr. Caslione has frequently appeared as a guest expert for CNBC Europe on its “Squawk Box” and “Morning Exchange” programs where he speaks on critical issues in developing global business, including in key emerging markets such in Asia.

Mr. Caslione and noted marketing guru and thought leader, Philip Kotler, have recently co-authored their new book, Chaotics: The Business of Managing and Marketing in The Age of Turbulence (AMACOM Publishing), which was released in May 2009. As the world has now entered into a new age of increasingly frequent and intense periods of turbulence in the global economy there is a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, and still thrive while under threat of global, industry, market or company chaos. Chaotics presents a new system and set of strategic guidelines designed to help businesses navigate through the waves of uncertainty and chaos affecting customers, employees, and other stakeholders.

Mr. Caslione previously authored Growing Your Business in Emerging Markets: Promise and Perils, (Greenwood Publishing), is considered to be a leading authoritative book on the globalization of business with a special focus on developing sales and distribution strategies in emerging markets. His book, Global Manifest Destiny: Growing Your Business in a Borderless Economy, (Dearborn Publishing), is a practical how-to book for small and medium size firms with the desire to become true global companies and provides critical insights and a competencies roadmap for middle market companies to successfully compete in the global business environment.

Mr. Caslione also has two books top-rated books published in China, Going Global – How to Globalize Your Business and Developing Successful Global Sales and Distribution Channel Strategies (Economy & Management Publishing House). These two practical how-to books focus upon critical issues for China’s emerging global businesses seeking to develop successful business growth strategies to globalize their businesses. This biography was taken from

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