Laurie Bassi and her coauthors believe that we are entering a more hopeful economic era they call the "Worthiness Era", and it in, the good guys are poised to win.

In this Soundview Live webinar, Bassi and coauthor Ed Frauenheim explain how this new era results in a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. You will learn how to tell who the "good guys" are, and how your company can become one.

The audio recording, video recording, slides, and a summary of Good Company will be available to listen to or download from your Online Library immediately after check-out.

About the Speaker
Laurie Bassi

Dr. Laurie Bassi is the CEO of McBassi & Company, a consulting firm that specializes in human capital analytics. An economist, author, and speaker, Laurie focuses her work on helping companies to identify opportunities to drive better business results through more effective and enlightened management of employees. She has been conducting research on workplaces for over three decades and has consulted with dozens of organizations and governments around the world.

Laurie is also a registered investment advisor and the chair of Bassi Investments (which uses the principles and findings outlined in Good Company to manage assets). She has served as the director of research for Saba Software, vice president at the American Society for Training and Development (ASTD), a staff director of two U.S. Government commissions and as a cochair of the Board on Testing and Assessment at the National Academy of Sciences. The early years of Laurie’s career were spent as a tenured professor of economics and public policy at Georgetown University.

Laurie has authored over 80 published papers and has given talks throughout the United States, Europe, and Asia. She holds a Ph.D. in economics from Princeton University.

Ed Frauenheim

Ed Frauenheim is a journalist with 15 years of experience writing about topics including technology, work, business, and education. He currently is Senior Editor at Workforce Management magazine, where he helps lead the magazine’s coverage of people management and business strategy. Ed has written extensively about outsourcing, the rise of emerging economies, and employee engagement. His stories have earned awards from the Associated Press News Executive Council of California and Nevada, the American Society of Business Publication Editors, and American Business Media.

Ed previously has worked at CNET and the Oakland Tribune chain of newspapers. He has written freelance stories for publications including, Wired magazine, The Dallas Morning News, and Knowledge@Wharton, the online magazine of The Wharton School at the University of Pennsylvania. Ed earned a bachelor’s degree in history from Princeton University and a master’s degree in education from the University of California at Berkeley.

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