Strive to Inspire Loyalty

# 9min

Loyalty can be demonstrated by employees, employers and customers in their devotion to and passion for a company, leader, team or even a product. As we learn in this Executive Edge, people don’t buy what you do, they buy why you do it. People become loyal to what they experience and learn about the intentions of companies and brands and the people behind them. To achieve worthiness in all that you and your organization do, strive to inspire loyalty.

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