Craft Ideas That Earn Buy-In

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It’s not enough to come up with a great idea, you have to know how to convince others to understand, commit and act on your idea. In this issue of Executive Edge, there is advice on how to build a framework for buy-in, set up your idea-selling strategy, get people’s attention and how to connect with the right people to make your idea evolve into a final product. Learn some of these strategies and you’ll be closer to mastering the skill of crafting ideas that earn buy-in.

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