Success by Reverse Engineering

December 20, 2021

For generations, we’ve been taught there are two ways to succeed—either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.

2021 Best Book

To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. Using eye-opening examples of top performers and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself.

You don’t have to be a genius to achieve greatness, but you do need a method for getting there. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, improving your skills, and sparking breakthrough ideas.

In the Soundview Summary of Decoding Greatness, you will learn:

  • Why creativity is not the most important part of innovating.
  • The importance of pattern recognition.
  • How to take apart models you admire, pinpoint what makes them work, and apply that knowledge to develop novel ideas, methods, and products.
  • Strategies to bridge the gap between vision and ability.
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