Many of us enter negotiations with skepticism and without understanding how to truly negotiate well. Because we lack knowledge and confidence, we may abandon the negotiating process prematurely or agree to deals that leave value on the table. The Book of Real-World Negotiations will change that once and for all by immersing you in real-world scenarios.
Through hard-to-find examples, you will learn exactly how to effectively and productively negotiate. As a result, you’ll be better able to grasp the true power of negotiation to deal with some of the most difficult problems you face or to put together the best deals possible.
Once you come to understand through these cases that negotiation is the art of the possible, you’ll stop saying “a solution is impossible.” With the knowledge and self-assurance you gain from The Book of Real-World Negotiations, you’ll roll up your sleeves and keep negotiating until you reach a mutually satisfactory outcome!
In the Soundview Summary of The Book of Real-World Negotiations, you will learn:
- Common negotiation mistakes and the five key principles of great negotiators.
- How to meet short-term needs while building long-term relationships.
- How to recognize hidden dimensions in negotiations.
- How to understand and respect cultural differences.
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