How Amazon, Apple, and Google Innovate

April 15, 2021

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire but, rather, how they enable their people to work together to solve hard problems and create extraordinary products.

2021 Best Book

The goal of Empowered is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. A natural companion to the best-seller Inspired, Empowered tackles head-on the reason that most companies fail to truly leverage the potential of their people to innovate: product leadership.

Empowered puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company need to not only survive but thrive.

In the Soundview Summary of Empowered, you will learn:

  • The difference between “feature” teams and empowered product teams.
  • Why coaching is essential to innovating at scale—and how to do it.
  • How to redefine the relationship of product teams to the rest of the company.
  • How to transform your organization into empowered product teams.
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