Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.
In Cascades, innovation expert Greg Satell delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.
As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail. Let Cascades help your movement be one that succeeds.
Cascades will show you:
- Why networks, rather than special leaders, are the key to understanding and generating cascades.
- Two key tools to develop plans for change.
- Why successful movements rely on values to not only achieve victory, but to sustain transformational change as well.