How do you launch a new enterprise or a successful career? Is it about the product, your message, or your marketing campaign? What works and what brings long-term success? These are the questions that entrepreneurs ask in today’s marketplace.
From Individual to Empire understands that the most powerful celebrity influencers today view themselves as brands rather than just a product, actor, or musician. In fact, the evidence shows that a brand statement is more important than a marketing plan because it serves as a personalized mission statement that provides purpose and focus and tells the audience who you are and why you matter.
Author Laura Bull provides her years of experience in the music industry, launching major artists’ brands to help you discover your target audience and find your unique position in the marketplace—your brand. Her brand matrix, a tool she developed through her years in the industry, will help you transform your personality and product into a successful business. Armed with your unique brand, you will be ready to take the next step and focus on marketing, advertising, and promotion.
In the Soundview Summary of From Individual to Empire, you will learn:
- How to identify your brand.
- How to create your brand statement.
- How to transform your personality and product into a successful business.
- How to evolve your brand over time.
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