Energize Your Company’s Culture by Choosing What Really Matters
The fate of any change effort depends on whether and how leaders engage their culture. Culture is implicit rather than explicit, emotional rather than rational – that’s what makes it so hard to work with, but that’s also what makes it so powerful.
In The Critical Few, best-selling author Jon Katzenbach and his co-authors identify the three most critical cultural elements leaders need to focus on:
Traits – characteristics that are at the heart of people’s emotional connection to what they do.
Keystone Behaviors – actions that would lead your company to succeed if they were replicated at a greater scale.
Authentic Informal Leaders – people who have a high degree of “emotional intuition” or social connectedness.
By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness. Let The Critical Few show you how.
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