Nudge

Improving Decisions About Health, Wealth, and Happiness
By Cass R. Sunstein, Richard H. Thaler
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Every day, we make decisions. Unfortunately, we often choose poorly. Nudge invites us to explore how we make those decisions and how we can be led to make better ones. Drawing on decades of cutting-edge behavioral science research, Richard H. Thaler and Cass R. Sunstein offer an insightful new perspective on how to improve the decisions we make in everything we do. They demonstrate how thoughtful, choice architecture can be established to nudge us in beneficial directions. Nudge is about choices. By learning about choice architecture, you will be able to successfully nudge people toward the best decisions without restricting their freedom of choice.

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