About the Summary

In Maximum Influence, author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will discover how to read anyone instantly, get people to trust you instinctively, change minds easily, and convince anyone to give you almost anything. With new case studies and influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want – when you want.

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