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    The Profit Zone

    The Profit Zone

    The Profit Zone

    How Strategic Business Design Will Lead You to Tomorrow's Profits

    by Adrian Slywotzky & David Morrison

    The quest for profitability has become more important than ever. By developing superior insight into customers and adapting a company's business design accordingly, business leaders can get off the treadmill of just doing the same old things faster and better and return to the profit zone. This summary answers the most fundamental question in business: Where will I make a profit tomorrow?

    What You'll Learn

    In this summary of The Profit Zone, you will learn:

    • How to succeed in the changing world of business
    • Why market share is dead
    • How to design a customer-centric business that leads to profit
    • How profit happens
    • About the business leaders and companies who have led the way in reinventing their business design and how they succeeded
    • How business design innovation creates the Profit Zone
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