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    Innovation by Design

    Innovation by Design

    Innovation by Design

    How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas and Deliver Meaningful Solutions

    by Edgar Papke & Thomas Lockwood

    Why are some organizations more innovative than others? In Innovation by Design, authors Thomas Lockwood and Edgar Papke share the results of their study of some of the world’s most innovative organizations including the 10 attributes leaders can use to create and develop effective cultures of innovation; how to use design thinking as a powerful method to drive employee creativity; and how leaders can create their ideal culture.

    What You'll Learn

    In this 8-page text and 20-minute audio summary of Innovation by Design, you will learn:

    • The meaning of design thinking and its key tenets in business.
    • The key attributes that drive design thinking in organizations.
    • Why empathy is at the heart of design, innovation and creativity.
    • Stories of companies that use design thinking to win in the market.
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