Rick Gregory is Principal of R.C. Gregory & Co., a b2b marketing consulting firm based in Farmington, Connecticut. He has helped hundreds of leading companies tackle complex marketing and sales issues. One of his specialties is helping marketers understand, identify, quantify and get credit for the value they create for customers — a discipline that he calls Dollarization. Rick supports his client’s Dollarization efforts through workshops, training programs, customer research and the development of customized ROI tools.