Kristi Herold

An innate entrepreneur, Kristi Herold combined her passion for sport, business, and community in 1996 and founded JAM (formerly Sport & Social Group), one of the largest adult recreational sports league providers in the world, connecting millions of people through play. When the 2020 pandemic forced sports to pause, Kristi’s team created a new service: providing professionally hosted virtual (and now in-person and hybrid) events to help corporate teams all over the world stay connected through play.